Project: Rebranding of a Traditional Chinese Medicine Clinic in Hong Kong

Client: Third-generation owner of a traditional Chinese medicine clinic in Hong Kong

Challenge: The clinic was founded in the 1966s and had a traditional brand that was no longer resonating with younger generations. The client wanted to rebrand the clinic to appeal to a wider audience and attract new patients.

Solution: The new brand is modern and sleek, while still retaining the traditional Chinese elements that are essential to the clinic's identity. The new brand is also more accessible to younger generations, who are more likely to use digital channels such as Facebook, Instagram, online website to learn about and book appointments with the clinic.

Results: The new brand has been well-received by patients and staff alike. The clinic has seen an increase in young patients.

Key Deliverables:

  • New logo and branding guidelines
  • New website and marketing materials
  • Brand kits, including thematic elements, name card, logo, social media account set up, soup packaging design

Impact:

  • Increased brand awareness and visibility
  • Enhanced clinic reputation

The brand kits included the following:

  • Thematic elements: A set of colors, fonts, and patterns that were used throughout the new brand identity.
  • Name card: A custom-designed name card for the clinic's staff.
  • Logo: A new logo that was designed to be modern and sleek, while still retaining the traditional Chinese elements of the clinic's identity.
  • Social media account set up: The clinic's social media accounts were set up and configured to reflect the new brand identity.
  • Soup packaging design: The clinic's soup packaging was redesigned to reflect the new brand identity.