Project: Logo Design for pre-packed Chinese Soup

Client: J. Zi Limited

I was commissioned by a wholesale company to develop branding kit for their new product line of pre-packed soups. The target audience is high end spending business professionals who were looking for a quick and easy way to get a healthy lifestyle.

Solution: The logo design for the pre-packed soup pack is inspired by the traditional Chinese philosophy of yin yang, tai chi, and life. The yin yang symbol represents the balance of opposing forces in nature, such as light and dark, hot and cold. This concept of balance is also essential to maintaining health.

The overall design of the logo is simple, modern, and elegant. It evokes a sense of lifestyle, convenience of the soups, while also conveying the message of balance and health.